Brevo vs HubSpot: Affordable Smart Automation vs Enterprise Powerhouse
In the fast-changing world of marketing automation, two names often appear in the same conversation — Brevo and HubSpot.
Published by RenoEasy Marketing Edge
Introduction
HubSpot is a massive, enterprise-level CRM and marketing suite known for its depth and integrations. Brevo, on the other hand, focuses on simplicity, automation, and affordability, giving smaller teams access to enterprise-grade power — without enterprise pricing.
In this article, RenoEasy Marketing Edge dives into a detailed comparison: pricing, automation, usability, scalability, and ROI. We’ll reveal which platform truly drives smarter growth for your business — and why Brevo is redefining modern marketing value.
Quick Overview
| Category | Brevo | HubSpot |
|---|---|---|
| Founded | 2012 | 2006 |
| Free Plan | ✅ Yes | ✅ Yes |
| Pricing Model | Per email | Per contact |
| Automation | ✅ Advanced + AI | ✅ Enterprise-grade |
| CRM | ✅ Built-in | ✅ Full-suite |
| SMS/WhatsApp | ✅ Yes | ⚠️ Limited |
| AI Tools | ✅ Content + Optimization | ✅ Predictive analytics |
| Best For | SMBs & agencies | Enterprises & SaaS companies |
“HubSpot is a marketing empire. Brevo is the agile revolution that puts the same power in everyone’s hands.”
1. Pricing Comparison — Value vs Volume
HubSpot is famous for being powerful — and expensive. Brevo, on the other hand, keeps pricing flexible and transparent.
Brevo Pricing
| Plan | Monthly Price | Emails | Highlights |
|---|---|---|---|
| Free | $0 | 300/day | Email campaigns, CRM |
| Starter | $8.08 | 5,000 | Drag & drop builder, AI tools |
| Business | $16.17 | 5,000 | Automation, analytics, A/B testing |
| Brevo Plus | $449.08 | 150,000 | Dedicated IP, multi-user, segmentation |
| Enterprise | Custom | 1M+ | Tailored integrations, support |
HubSpot Pricing
| Tier | Monthly Price | Contacts | Key Features |
|---|---|---|---|
| Free | $0 | 2,000 | Forms, ads, basic CRM |
| Starter | $20 | 1,000 | Basic automation |
| Professional | $800 | 2,000 | Marketing workflows, reporting |
| Enterprise | $3,600 | 10,000 | Advanced automation, AI CRM, custom objects |
HubSpot’s cost increases dramatically as your contacts grow. Brevo charges per emails sent, not per contact count — making it 5–10x cheaper for small and mid-sized businesses.
Winner: Brevo (Best ROI for growing teams)
2. Automation Power
Both tools excel in automation, but in different ways. HubSpot offers enterprise-level workflows across sales, marketing, and service pipelines. Brevo, however, delivers powerful AI-driven marketing automation that’s more approachable and cost-effective.
| Feature | Brevo | HubSpot |
|---|---|---|
| Visual Workflow Builder | ✅ Yes | ✅ Yes |
| Multi-Channel Automation | ✅ Email, SMS, WhatsApp | ✅ Email, Ads, Web |
| AI Triggers | ✅ Yes | ✅ Yes |
| Lead Scoring | ✅ Yes | ✅ Yes |
| Sales Integration | ✅ Built-in CRM | ✅ Full pipeline CRM |
| Ease of Setup | ✅ Simple | ⚠️ Complex |
“HubSpot automation is like a spaceship — powerful but intimidating. Brevo is the smart electric car that anyone can drive.”
Winner: Tie (HubSpot for scale, Brevo for accessibility)
3. CRM & Contact Management
HubSpot’s CRM is legendary — but Brevo’s free integrated CRM covers everything small and medium businesses actually need.
| Feature | Brevo | HubSpot |
|---|---|---|
| Contact Management | ✅ Yes | ✅ Yes |
| Pipeline Management | ✅ Yes | ✅ Yes |
| Task Automation | ✅ Yes | ✅ Yes |
| Custom Fields | ✅ Unlimited | ✅ Yes |
| Contact Limit | ✅ Unlimited | ❌ Paid tiers |
| Team Collaboration | ✅ Multi-user | ✅ Multi-user |
HubSpot offers deeper sales CRM features, but Brevo’s built-in, free CRM makes it ideal for agile teams who want to automate marketing and sales together.
Winner: Brevo (for flexibility and cost)
4. Channels and Reach
Brevo’s multichannel advantage sets it apart.
| Channel | Brevo | HubSpot |
|---|---|---|
| ✅ | ✅ | |
| SMS | ✅ | ⚠️ Add-on |
| ✅ | ❌ Not native | |
| Live Chat | ✅ | ✅ |
| Ads Integration | ⚠️ Limited | ✅ Facebook, Google |
| Push Notifications | ✅ | ⚠️ Limited |
HubSpot dominates ad integrations, while Brevo’s strength lies in direct customer engagement — via Email, SMS, and WhatsApp.
Winner: Brevo (for practical communication tools)
5. AI & Analytics
Both platforms use AI — but in different ways.
| Feature | Brevo | HubSpot |
|---|---|---|
| AI Content Generator | ✅ Included | ⚠️ Limited |
| Predictive Send Time | ✅ Yes | ✅ Yes |
| Revenue Attribution | ⚠️ Basic | ✅ Advanced |
| Custom Dashboards | ✅ Yes | ✅ Yes |
| Data Exports | ✅ Easy | ⚠️ Premium plan only |
“Brevo brings AI down to earth — usable by everyone. HubSpot’s AI is powerful but locked behind steep price walls.”
Winner: Brevo (AI accessibility)
6. Integrations & Ecosystem
HubSpot connects to everything — from Slack to Salesforce to Zoom. But that comes at a cost. Brevo focuses on essential, workflow-based integrations like: WordPress, WooCommerce, Shopify, Notion, Zapier, and Google Sheets.
Brevo gives marketers the tools that matter most — without paying for 200 integrations they’ll never use.
Winner: Brevo (simplicity and focus)
7. Customer Support
HubSpot offers top-tier enterprise support, but only to high-paying customers. Brevo provides quick, human chat support even on lower-tier plans.
| Support Type | Brevo | HubSpot |
|---|---|---|
| Email Support | ✅ All plans | ✅ All plans |
| Live Chat | ✅ Yes | ⚠️ Only Pro+ |
| Phone Support | ✅ Business & Plus | ⚠️ Enterprise only |
| Onboarding Help | ✅ Yes | ✅ Yes |
Winner: Brevo (better accessibility)
8. Deliverability & Trust
Both maintain high email deliverability, but Brevo has an edge in compliance and transparency.
| Metric | Brevo | HubSpot |
|---|---|---|
| Deliverability Rate | 99% | 98% |
| GDPR Compliant | ✅ Yes | ✅ Yes |
| ISO 27001 Certified | ✅ Yes | ❌ No |
| Data Storage Options | EU, US, Asia | Primarily US |
Brevo’s European-based infrastructure builds trust for global brands with privacy-first policies.
Winner: Brevo
9. Overall Value Comparison
| Criteria | Brevo | HubSpot |
|---|---|---|
| Pricing | ⭐⭐⭐⭐⭐ | ⭐ |
| Automation | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| CRM | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Ease of Use | ⭐⭐⭐⭐ | ⭐⭐ |
| Channels | ⭐⭐⭐⭐ | ⭐⭐ |
| AI Tools | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Trust & Compliance | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Overall Rating | 4.7/5 | 4.2/5 |
“HubSpot builds marketing empires. Brevo builds marketing freedom — for a fraction of the cost.”
Winner: Brevo (Best Overall ROI)
Conclusion
HubSpot remains a powerhouse for enterprises needing complex CRM ecosystems. But for the vast majority of businesses — small agencies, eCommerce stores, and growing brands — Brevo delivers 90% of HubSpot’s power at less than 10% of the cost.
“HubSpot is built for corporations. Brevo is built for creators, teams, and real growth.” — RenoEasy Marketing Edge.
If you’re looking for a cost-effective, AI-driven marketing platform that scales effortlessly — Brevo is your smarter move.