GetResponse Review: The Hidden Gem of Marketing Automation and Email Growth
Among the many email and automation platforms available, GetResponse often flies under the radar — but it deserves far more attention.
Published by RenoEasy Marketing Edge
Introduction
Once known primarily as an email tool, GetResponse has evolved into a full marketing ecosystem with automation, webinars, AI tools, landing pages, and even a lightweight CRM.
At RenoEasy Marketing Edge, we spent weeks testing GetResponse in real-world campaigns. Our goal: to find out whether it truly competes with top names like Brevo and HubSpot — and whether it’s the right tool for growth-driven marketers.
What Is GetResponse?
GetResponse is an all-in-one online marketing platform focused on automation, list building, and audience engagement. It helps you run campaigns through email, SMS, webinars, and funnels — all from one dashboard.
“GetResponse is like a digital command center for email marketing, automation, and audience conversion — built for marketers who want versatility without complexity.”
Core Features Overview
| Feature | Description | Why It Matters |
|---|---|---|
| Email Marketing Suite | Drag-and-drop email builder with hundreds of templates. | Easy to create stunning campaigns. |
| Marketing Automation | Visual workflows that trigger based on customer actions. | Automates personalized communication. |
| AI Email Generator (Updated Feature) | Uses AI to write subject lines and content. | Saves time and improves performance. |
| Landing Page & Website Builder | Build high-converting pages without code. | Great for lead capture and campaigns. |
| Funnel Builder | Combine pages, emails, and forms into one conversion path. | Streamlines user journeys. |
| Webinar Hosting | Host live sessions within GetResponse. | Unique advantage over most competitors. |
| E-commerce Tools | Recover carts, send product recommendations, and integrate with Shopify. | Ideal for stores and creators. |
| Analytics Dashboard | Track clicks, opens, and conversions in real time. | Data-driven decision making. |
GetResponse Pricing (Latest Update)
GetResponse’s pricing scales with features and list size.
| Plan | Monthly Price | Contacts | Key Features |
|---|---|---|---|
| Free Plan | $0 | Up to 500 contacts | Email, sign-up forms, landing pages |
| Email Marketing | $19/month | 1,000 contacts | Basic automation + autoresponders |
| Marketing Automation | $59/month | 1,000 contacts | Visual automation builder, scoring |
| E-commerce Marketing | $119/month | 1,000 contacts | Abandoned cart recovery, product automation |
| MAX (Enterprise) | Custom | Unlimited | Dedicated support, AI tools, SMS, and integrations |
The free plan is decent for beginners, but true automation starts from the Marketing Automation tier. Compared to Brevo, which offers automation even in lower plans, GetResponse’s pricing feels higher for startups — but still fair for its features.
Ease of Use
GetResponse balances simplicity and flexibility very well. Its interface is intuitive, with logical menus and guided onboarding for beginners. The drag-and-drop editor is smooth and visually appealing. However, advanced automation requires some setup time — similar to HubSpot’s mid-tier plans.
Brevo wins in instant setup speed, but GetResponse offers better creative flexibility.
Automation Capabilities
Automation is where GetResponse shines. You can build workflows for: welcome sequences, lead nurturing, abandoned carts, event reminders, and upsells and re-engagement.
Example Automation Flow:
- User joins list →
- System waits 1 day →
- Sends “Welcome” email →
- Tracks click →
- If clicked → Add to “Engaged” list; else → send follow-up
Brevo delivers similar automation at a lower cost, but GetResponse provides more visual control and funnel integration — especially for webinars and lead magnets.
GetResponse vs Brevo: Honest Comparison
| Feature | GetResponse | Brevo |
|---|---|---|
| CRM | ✅ Basic | ✅ Full integration |
| Automation Builder | ✅ Visual + advanced | ✅ Visual + AI-optimized |
| Webinars | ✅ Built-in | ❌ Not included |
| AI Tools | ✅ Email generator | ✅ AI content + timing |
| Pricing | ⚠️ Higher per contact | ✅ Pay-per-email (cheaper) |
| Channels | Email, SMS, Webinars | Email, SMS, WhatsApp |
| Support | 24/7 chat | 24/7 + faster response |
Verdict: GetResponse is best for multi-channel content marketers. Brevo remains the better all-in-one growth system for cost-effective automation.
Strengths of GetResponse
- ✅ Beautiful interface and templates
- ✅ Great for webinars and funnels
- ✅ Excellent automation builder
- ✅ Strong deliverability and tracking
- ✅ Active community and educational resources
Limitations
- ❌ Pricing grows with contact size
- ❌ CRM limited compared to HubSpot or Brevo
- ❌ No WhatsApp or multi-inbox messaging
- ❌ Some features (SMS, webinars) locked in higher tiers
Who Should Use GetResponse?
Ideal for: coaches, educators, and course creators, e-commerce stores running promotions, businesses that use webinars as lead magnets, and marketers wanting creative design freedom.
Not ideal for: beginners needing cheap all-in-one automation (use Brevo), or enterprises requiring deep CRM customization (use HubSpot).
RenoEasy’s Honest Verdict
| Factor | Score | Notes |
|---|---|---|
| Email Builder | ⭐⭐⭐⭐⭐ | Intuitive and flexible |
| Automation | ⭐⭐⭐⭐ | Excellent visual workflow |
| CRM | ⭐⭐ | Basic, lacks integration depth |
| Analytics | ⭐⭐⭐⭐ | Clean and insightful |
| Webinars | ⭐⭐⭐⭐⭐ | Unique built-in feature |
| Pricing | ⭐⭐⭐ | Fair but slightly high |
Overall Rating: 4.2 / 5
“GetResponse is the creative marketer’s tool — dynamic, visual, and versatile. But for businesses focused on automation efficiency, Brevo still wins on scalability and value.”
Real-World Use Case Example
A small digital coaching business used GetResponse to run a free training webinar funnel, send automated email sequences for 7 days, and convert attendees to paid program subscribers. The result was a 31% increase in conversion rate, with 80% of sales coming from automated sequences and a 4x ROI on ad spend. This proves GetResponse is a hidden gem for creators and educators.
The RenoEasy Edge
At RenoEasy Marketing Edge, we value tools that empower smarter growth. Brevo offers simplicity, automation, and scalability, while GetResponse provides creativity, funnels, and education-driven marketing. Both complement each other, and smart marketers often use both. “Use Brevo to automate your system; use GetResponse to inspire your audience.”
Conclusion
GetResponse continues to stand out for its combination of automation and content tools. It’s especially strong for coaches, e-commerce owners, and creators who rely on webinars and visual campaigns. While it costs more than Brevo, it delivers real power to marketers who know how to leverage creativity with data. At RenoEasy Marketing Edge, we see GetResponse as one of the most underrated marketing platforms in the world — practical, consistent, and built for growth.