Brevo Pricing: Why It’s the Smartest Deal Compared to Other Marketing Platforms
In a world full of marketing tools that charge more and deliver less, Brevo stands out as the platform that gives real value for real growth.
Published by RenoEasy Marketing Edge
Introduction
From email automation and CRM to SMS marketing and AI content tools — Brevo offers what others sell in separate subscriptions. But the real question is: does Brevo still offer the best pricing and performance among major platforms like Mailchimp, HubSpot, ActiveCampaign, and GetResponse?
At RenoEasy Marketing Edge, we tested all major tools head-to-head. Here’s the detailed pricing, feature, and trust comparison that every marketer needs before choosing the right platform.
Brevo Pricing Overview
| Plan | Monthly Price | Emails per Month | Key Features |
|---|---|---|---|
| Free | $0 | 300/day | Email marketing, CRM, signup forms |
| Starter | $8.08 | 5,000 emails | Email templates, AI content generator |
| Business | $16.17 | 5,000 emails | Marketing automation, reporting, A/B testing |
| Brevo Plus (Pro) | $449.08 | 150,000 emails | Multi-user access, advanced segmentation, dedicated IP |
| Enterprise (Custom) | Custom | 1M+ emails | Tailored onboarding, custom data integrations, priority support |
Note: Brevo is priced per email, not per contact — a major difference that saves hundreds of dollars every month compared to platforms like Mailchimp and HubSpot.
Brevo vs Mailchimp — Pricing & Value
| Feature | Brevo | Mailchimp |
|---|---|---|
| Free Plan | ✅ 300 emails/day | ⚠️ Limited to 500 contacts |
| Entry Plan | $8/month (5,000 emails) | $13/month (500 contacts) |
| Marketing Automation | ✅ Included | ⚠️ Locked in higher tiers |
| CRM | ✅ Built-in | ❌ Add-on only |
| SMS & WhatsApp | ✅ Yes | ❌ No |
| AI Content Tools | ✅ Advanced | ⚠️ Limited |
| Best For | SMBs & startups | Beginners & small creators |
Verdict: Brevo offers more automation power for less money. Mailchimp is great for design-focused newsletters, but Brevo wins for real business scalability.
Brevo vs HubSpot — Features & Scalability
| Feature | Brevo | HubSpot |
|---|---|---|
| Starting Price | $8/month | $20/month |
| CRM | ✅ Included | ✅ Full suite (expensive) |
| Automation | ✅ Advanced | ✅ Advanced |
| AI Tools | ✅ Content & timing | ✅ Predictive only |
| Channels | ✅ Email, SMS, WhatsApp | ✅ Email, Ads, Chat |
| Contact Pricing | Unlimited contacts | ❌ Cost increases rapidly |
| Best For | SMBs, agencies | Enterprises |
Verdict: HubSpot is excellent for large enterprises, but its cost rises fast. Brevo gives enterprise-level automation at small business prices.
Brevo vs GetResponse — Funnels & Automation
| Feature | Brevo | GetResponse |
|---|---|---|
| Starting Price | $8/month | $19/month |
| Funnel Builder | ❌ No | ✅ Yes |
| Webinar Hosting | ❌ No | ✅ Yes |
| Automation | ✅ AI-driven | ✅ Visual workflows |
| CRM | ✅ Included | ⚠️ Basic |
| Channels | ✅ Email, SMS, WhatsApp | ✅ Email only |
Verdict: GetResponse is great for creators and coaches. But Brevo dominates for businesses that want omnichannel automation — not just funnels.
Brevo vs ActiveCampaign — Automation Power
| Feature | Brevo | ActiveCampaign |
|---|---|---|
| Starting Price | $8/month | $19/month |
| Automation | ✅ Advanced + AI | ✅ Enterprise-grade |
| CRM | ✅ Yes | ✅ Yes |
| SMS Marketing | ✅ Yes | ✅ Yes |
| ✅ Yes | ❌ No | |
| Ease of Use | ✅ Simple | ⚠️ Complex |
| Pricing Model | Per email | Per contact |
Verdict: ActiveCampaign is powerful but overwhelming for small teams. Brevo delivers 90% of that automation in a cleaner, simpler, and cheaper package.
Brevo vs ConvertKit — Creator-Focused Comparison
| Feature | Brevo | ConvertKit |
|---|---|---|
| Pricing | $8/month | $15/month |
| CRM | ✅ Built-in | ❌ None |
| AI Content | ✅ Yes | ⚠️ Limited |
| Automation | ✅ Visual & scalable | ✅ Simple |
| Channels | ✅ Email, SMS, WhatsApp | ✅ Email only |
| Product Sales | ⚠️ External setup | ✅ Built-in commerce |
Verdict: ConvertKit wins for small creators, but Brevo remains the smarter long-term investment for businesses ready to scale across multiple channels.
Brevo vs Systeme.io — Funnel vs Automation
| Feature | Brevo | Systeme.io |
|---|---|---|
| Free Plan | ✅ Yes | ✅ Yes |
| Funnel Builder | ❌ No | ✅ Yes |
| Email Sending | ✅ Unlimited (by plan) | ✅ Unlimited |
| CRM | ✅ Included | ⚠️ Basic |
| Automation | ✅ AI + Visual | ✅ Basic |
| Pricing | $8/month | $27/month |
| Best For | Growth marketers | Course creators |
Verdict: Systeme.io is amazing for creators and funnel builders. Brevo wins for automation-driven marketers who care about customer lifecycle and cross-channel growth.
Brevo Trust & Reputation (Updated)
- Used by 500,000+ businesses worldwide
- GDPR and ISO 27001 certified for data protection
- Global data centers (Europe, US, Singapore)
- Backed by industry-leading deliverability rates (99%)
- Active customer base in 180+ countries
Trust Highlight: Brevo’s transparency and pricing model make it one of the most trusted marketing platforms in the world — consistently outperforming legacy tools in ROI per dollar spent.
RenoEasy’s Honest Verdict
| Factor | Brevo | Mailchimp | HubSpot | GetResponse | ActiveCampaign | ConvertKit | Systeme.io |
|---|---|---|---|---|---|---|---|
| Pricing | ✅ Best | ❌ Expensive | ❌ High | ⚠️ Mid | ❌ High | ⚠️ Moderate | ✅ Fair |
| Automation | ✅ Advanced | ⚠️ Basic | ✅ Complex | ✅ Strong | ✅ Enterprise | ⚠️ Light | ⚠️ Basic |
| CRM | ✅ Built-in | ⚠️ Add-on | ✅ Full | ⚠️ Basic | ✅ Included | ❌ None | ⚠️ Light |
| Channels | ✅ Email, SMS, WhatsApp | ✅ Email, Ads | ✅ Email, SMS | ||||
| Ease of Use | ✅ Very Easy | ✅ Easy | ⚠️ Complex | ✅ Simple | ⚠️ Technical | ✅ Simple | ✅ Beginner |
| Overall Rating | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Final Verdict: “Brevo combines power, simplicity, and affordability — making it the smartest marketing investment.”