Brevo vs GetResponse: Smarter Multichannel Marketing vs Classic Funnel Automation
Businesses are spoiled for choice when it comes to marketing automation tools. Two platforms, Brevo and GetResponse, stand out for their balance between affordability, automation, and marketing efficiency.
Published by RenoEasy Marketing Edge
Introduction
But while both help you attract and nurture customers, their approach is completely different. GetResponse focuses on funnels, webinars, and classic email marketing — while Brevo is built around modern AI automation, CRM, and cross-channel communication.
At RenoEasy Marketing Edge, we compared both tools in real-world business scenarios to find out which delivers the most growth value.
Quick Overview
| Category | Brevo | GetResponse |
|---|---|---|
| Founded | 2012 | 1998 |
| Pricing Model | Per email | Per contact |
| Automation | ✅ Advanced + AI | ✅ Strong funnel automation |
| CRM | ✅ Built-in | ⚠️ Basic |
| SMS/WhatsApp | ✅ Yes | ❌ Email only |
| Funnels | ⚠️ Limited | ✅ Built-in |
| AI Tools | ✅ Content + Send-time | ⚠️ Limited |
| Best For | SMBs, agencies, AI automation users | Creators, coaches, eCommerce marketers |
“GetResponse is the funnel builder. Brevo is the customer relationship builder.”
1. Pricing Comparison
Pricing is where Brevo continues to outperform most competitors — including GetResponse.
Brevo Pricing
| Plan | Monthly Price | Emails | Highlights |
|---|---|---|---|
| Free | $0 | 300/day | Email, CRM, signup forms |
| Starter | $8.08 | 5,000 | Templates, AI content |
| Business | $16.17 | 5,000 | Automation, reporting, segmentation |
| Brevo Plus | $449.08 | 150,000 | Dedicated IP, team access |
| Enterprise | Custom | 1M+ | Premium onboarding & support |
GetResponse Pricing
| Plan | Monthly Price | Contacts | Highlights |
|---|---|---|---|
| Free | $0 | 500 | Basic email + website |
| Email Marketing | $19 | 1,000 | Unlimited emails, templates |
| Marketing Automation | $59 | 1,000 | Visual automation, segmentation |
| Ecommerce | $119 | 1,000 | Cart recovery, product emails |
| Max/Max2 | Custom | Custom | Enterprise-level support |
Brevo’s per-email pricing model remains 5–6x more cost-efficient for small and growing brands. GetResponse pricing escalates as your subscriber count grows.
Winner: Brevo (affordable and scalable)
2. Automation Power
Both tools excel in automation — but their focus differs. GetResponse emphasizes visual workflows and funnels. Brevo emphasizes intelligent, AI-driven customer journeys across multiple channels.
| Feature | Brevo | GetResponse |
|---|---|---|
| Visual Workflow Builder | ✅ Yes | ✅ Yes |
| Triggers | ✅ Email, CRM, SMS, WhatsApp | ✅ Email, funnel-based |
| AI Optimization | ✅ Yes | ⚠️ Limited |
| Behavioral Automation | ✅ Yes | ✅ Yes |
| A/B Testing | ✅ Yes | ✅ Yes |
| Split Workflows | ⚠️ Limited | ✅ Yes |
| Funnel Integration | ⚠️ No | ✅ Built-in |
“GetResponse builds funnels. Brevo builds relationships.”
Winner: Tie (Funnels for GetResponse, Cross-channel for Brevo)
3. CRM and Lead Management
CRM is where Brevo completely dominates.
| Feature | Brevo | GetResponse |
|---|---|---|
| Built-in CRM | ✅ Yes | ⚠️ Basic tagging |
| Contact Segmentation | ✅ Advanced | ✅ Moderate |
| Deal Management | ✅ Yes | ❌ No |
| Lead Scoring | ✅ Yes | ✅ Yes |
| Integration with Automation | ✅ Seamless | ✅ Partial |
| Best For | Sales + marketing teams | Email marketers |
“Brevo turns contacts into customers with its integrated CRM — something GetResponse still lacks natively.”
Winner: Brevo (CRM depth)
4. Channels and Communication
Brevo is the only platform in its class offering true omnichannel marketing.
| Channel | Brevo | GetResponse |
|---|---|---|
| ✅ | ✅ | |
| SMS | ✅ | ⚠️ Add-on only |
| ✅ | ❌ No | |
| Chat Widget | ✅ | ⚠️ Basic |
| Push Notifications | ✅ | ✅ |
| Webhooks | ✅ | ✅ |
GetResponse works well for email-only campaigns. Brevo lets businesses communicate seamlessly through Email, SMS, and WhatsApp — making it ideal for full-scale automation.
Winner: Brevo (cross-channel automation)
5. AI & Analytics
Brevo’s AI tools simplify creative and operational decisions — something GetResponse is just beginning to introduce.
| Feature | Brevo | GetResponse |
|---|---|---|
| AI Content Generator | ✅ Yes | ⚠️ Limited |
| Predictive Send Time | ✅ Yes | ✅ Yes |
| Performance Insights | ✅ Real-time | ✅ Real-time |
| Conversion Tracking | ✅ Yes | ✅ Yes |
| Predictive Analytics | ⚠️ Basic | ✅ Advanced (Max plan only) |
Brevo’s AI is practical and available in all paid tiers. GetResponse’s AI remains locked in enterprise-level pricing.
Winner: Brevo (AI for everyone)
6. Funnels and Ecommerce
This is where GetResponse shines — it’s a full funnel builder.
| Feature | Brevo | GetResponse |
|---|---|---|
| Funnel Builder | ❌ No | ✅ Yes |
| Landing Pages | ✅ Yes | ✅ Yes |
| Checkout Pages | ✅ Via integration | ✅ Native |
| Webinars | ❌ No | ✅ Yes |
| Ecommerce Integration | ✅ Shopify, WooCommerce | ✅ Shopify, WooCommerce |
| Automation Triggers | ✅ Behavior-based | ✅ Funnel-based |
GetResponse is perfect for creators and ecommerce businesses who rely on funnels and webinars. Brevo wins for businesses that need communication-driven marketing.
Winner: GetResponse (for funnel creators)
7. Deliverability & Reliability
Both platforms maintain industry-leading deliverability, but Brevo’s GDPR-first structure gives it a clear trust advantage.
| Metric | Brevo | GetResponse |
|---|---|---|
| Deliverability Rate | 99% | 98% |
| GDPR Compliant | ✅ Yes | ✅ Yes |
| ISO Certified | ✅ Yes | ⚠️ Not publicly listed |
| Data Storage | EU, US, Asia | EU, US |
Winner: Brevo (trust + transparency)
8. Ease of Use
| Feature | Brevo | GetResponse |
|---|---|---|
| Interface | ✅ Clean, modern | ✅ Modern |
| Setup Time | ✅ Quick | ⚠️ Moderate |
| Workflow Clarity | ✅ Excellent | ✅ Good |
| Funnel Learning Curve | ⚠️ None | ⚠️ Steeper |
Brevo is designed for business owners. GetResponse feels slightly more technical and funnel-oriented.
Winner: Brevo
9. Customer Support
| Support Type | Brevo | GetResponse |
|---|---|---|
| Email Support | ✅ All plans | ✅ All plans |
| Live Chat | ✅ Yes | ✅ Yes |
| Phone Support | ✅ Business+ | ⚠️ Enterprise only |
| Tutorials & Guides | ✅ Excellent | ✅ Excellent |
Winner: Brevo (more inclusive support access)
10. RenoEasy Verdict
| Factor | Brevo | GetResponse |
|---|---|---|
| Pricing | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Automation | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| CRM | ⭐⭐⭐⭐ | ⭐⭐ |
| Channels | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Funnels | ⭐⭐ | ⭐⭐⭐⭐⭐ |
| AI Tools | ⭐⭐⭐⭐ | ⭐⭐ |
| Ease of Use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Trust | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Overall | 4.8 / 5 | 4.2 / 5 |
“GetResponse helps you sell faster. Brevo helps you build smarter.”
Winner: Brevo (for long-term growth and automation simplicity)
Conclusion
Both Brevo and GetResponse are strong, reliable marketing platforms. If you’re a coach, creator, or ecommerce marketer relying on funnels — GetResponse makes sense. But if you want to centralize all your marketing, CRM, AI, and communication tools into one affordable ecosystem, Brevo is the clear winner.
“GetResponse builds funnels. Brevo builds businesses.” — RenoEasy Marketing Edge.