Brevo vs ConvertKit: Business Automation vs Creator Simplicity
The gap between marketers and creators is closing fast — both need powerful yet affordable tools to engage audiences and grow revenue. Two names dominate this space: Brevo and ConvertKit.
Published by RenoEasy Marketing Edge
Introduction
While ConvertKit is a favorite among individual creators, YouTubers, and coaches, Brevo has become the smarter choice for businesses that need to automate marketing, manage CRM, and connect across multiple channels — all under one dashboard.
At RenoEasy Marketing Edge, we tested both platforms head-to-head — from pricing and automation to usability, CRM, and overall ROI. Here’s the ultimate comparison to help you decide which fits your marketing goals.
Quick Overview
| Category | Brevo | ConvertKit |
|---|---|---|
| Founded | 2012 | 2013 |
| Target Audience | SMBs, agencies, ecommerce | Creators, bloggers, course sellers |
| Pricing Model | Per email | Per subscriber |
| CRM | ✅ Built-in | ❌ None |
| Automation | ✅ Advanced + AI | ✅ Simple workflows |
| Channels | ✅ Email, SMS, WhatsApp | ✅ Email only |
| Funnel Builder | ⚠️ Limited | ✅ Visual builder |
| AI Tools | ✅ Content + Send-time | ❌ No |
| Best For | Growing businesses | Independent creators |
“ConvertKit helps creators connect. Brevo helps brands convert.”
1. Pricing Comparison
Let’s start with what truly matters for long-term marketing — value and scalability.
Brevo Pricing
| Plan | Monthly Price | Emails | Highlights |
|---|---|---|---|
| Free | $0 | 300/day | Email campaigns + CRM |
| Starter | $8.08 | 5,000 | Drag & drop templates, AI content |
| Business | $16.17 | 5,000 | Automation, analytics, segmentation |
| Brevo Plus | $449.08 | 150,000 | Dedicated IP + team management |
| Enterprise | Custom | 1M+ | Full customization + SLA |
ConvertKit Pricing
| Plan | Monthly Price | Subscribers | Highlights |
|---|---|---|---|
| Free | $0 | 1,000 | Basic email, forms, limited automation |
| Creator | $15 | 1,000 | Automations, funnels, reporting |
| Creator Pro | $29 | 1,000 | Priority support, advanced analytics |
ConvertKit’s pricing grows fast as your subscriber list increases. Brevo charges only for the number of emails you send, not subscribers — a huge cost advantage for businesses managing larger lists.
Winner: Brevo (Better scalability and pricing fairness)
2. Automation Capabilities
Automation is where the two platforms diverge the most.
Brevo offers enterprise-grade workflows with AI assistance and cross-channel triggers. ConvertKit, while beginner-friendly, provides simple, linear automations designed for creators.
| Feature | Brevo | ConvertKit |
|---|---|---|
| Visual Workflow Builder | ✅ Yes | ✅ Yes |
| Trigger Types | ✅ Email, CRM, behavior, time | ✅ Form-based |
| AI Optimization | ✅ Yes | ❌ No |
| Multi-Channel Actions | ✅ Email, SMS, WhatsApp | ❌ Email only |
| Segmentation | ✅ Advanced | ⚠️ Limited |
| Automation Templates | ✅ 60+ | ✅ 20+ |
“ConvertKit automates engagement. Brevo automates growth.”
Winner: Brevo (depth and AI-driven control)
3. CRM & Contact Management
ConvertKit is not designed as a CRM — it tracks subscribers, not leads or customers. Brevo includes a full-featured CRM dashboard on all plans, helping teams track deals and conversions.
| Feature | Brevo | ConvertKit |
|---|---|---|
| CRM Dashboard | ✅ Yes | ❌ No |
| Deal Tracking | ✅ Yes | ❌ No |
| Task Management | ✅ Yes | ❌ No |
| Contact Tagging | ✅ Yes | ✅ Yes |
| Lead Scoring | ✅ Yes | ❌ No |
| Custom Fields | ✅ Unlimited | ⚠️ Limited |
“ConvertKit sees subscribers. Brevo sees customers.”
Winner: Brevo (Built-in CRM advantage)
4. Email Design & Builder
Both have intuitive drag-and-drop builders, but their approach differs.
| Feature | Brevo | ConvertKit |
|---|---|---|
| Email Templates | ✅ 70+ modern templates | ⚠️ Minimalist |
| AI Content Writer | ✅ Yes | ❌ No |
| HTML Editor | ✅ Yes | ✅ Yes |
| Dynamic Personalization | ✅ Yes | ✅ Yes |
| Brand Management | ✅ Custom themes | ⚠️ Basic colors |
ConvertKit’s design simplicity appeals to creators. Brevo offers more visual flexibility and AI tools — ideal for agencies and brands.
Winner: Brevo (Creative power + AI advantage)
5. Channels & Communication
This is where Brevo’s strength really shines.
| Channel | Brevo | ConvertKit |
|---|---|---|
| ✅ | ✅ | |
| SMS | ✅ | ❌ |
| ✅ | ❌ | |
| Live Chat | ✅ | ❌ |
| Push Notifications | ✅ | ❌ |
“Brevo doesn’t just send — it connects.”
Winner: Brevo (Omnichannel marketing leader)
6. Funnels & Monetization
ConvertKit’s unique advantage lies here. It’s designed for creators who sell products, courses, and newsletters.
| Feature | Brevo | ConvertKit |
|---|---|---|
| Funnel Builder | ⚠️ Basic | ✅ Advanced |
| Product Sales | ⚠️ External setup | ✅ Built-in commerce |
| Subscription Pages | ✅ Yes | ✅ Yes |
| Checkout System | ❌ No | ✅ Yes |
| Affiliate Support | ✅ Yes | ⚠️ Manual setup |
ConvertKit wins for creator-specific tools, while Brevo remains the better marketing engine.
Winner: ConvertKit (for creators)
7. AI & Analytics
| Feature | Brevo | ConvertKit |
|---|---|---|
| AI Content | ✅ Yes | ❌ No |
| Predictive Send Time | ✅ Yes | ❌ No |
| Conversion Analytics | ✅ Yes | ✅ Yes |
| Real-Time Dashboards | ✅ Yes | ✅ Yes |
| A/B Testing | ✅ Yes | ✅ Yes |
Brevo’s AI tools make optimization effortless — helping marketers achieve better performance with less manual input.
Winner: Brevo
8. Deliverability & Compliance
Both tools perform well, but Brevo’s infrastructure gives it a clear edge in trust.
| Metric | Brevo | ConvertKit |
|---|---|---|
| Deliverability Rate | 99% | 98% |
| GDPR Compliant | ✅ Yes | ✅ Yes |
| ISO Certified | ✅ Yes | ❌ No |
| Dedicated IP | ✅ Optional | ⚠️ No |
Winner: Brevo (enterprise-grade reliability)
9. Ease of Use
| Feature | Brevo | ConvertKit |
|---|---|---|
| Interface | ✅ Modern + intuitive | ✅ Minimal + clean |
| Setup Time | ✅ 10 min | ✅ 10 min |
| Learning Curve | ✅ Gentle | ✅ Gentle |
| Customization Depth | ✅ High | ⚠️ Moderate |
Both are easy to use, but Brevo gives more control over data and automations.
Winner: Brevo (usability with flexibility)
10. RenoEasy Verdict
| Factor | Brevo | ConvertKit |
|---|---|---|
| Pricing | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Automation | ⭐⭐⭐⭐ | ⭐⭐ |
| CRM | ⭐⭐⭐⭐ | ⭐ |
| Channels | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Funnels | ⭐⭐ | ⭐⭐⭐⭐ |
| AI Tools | ⭐⭐⭐⭐ | ⭐ |
| Ease of Use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Trust | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Overall | 4.8 / 5 | 4.1 / 5 |
“ConvertKit is perfect for creators who want simplicity. Brevo is perfect for marketers who want power.”
Winner: Brevo (Smarter business automation)
Conclusion
Both Brevo and ConvertKit are excellent — but for different goals.
If you’re a solo creator who prioritizes easy email sequences and product sales, ConvertKit works beautifully. If you’re a business or agency ready to automate customer journeys, manage CRM, and reach clients across multiple channels — Brevo wins, hands down.
“ConvertKit grows audiences. Brevo grows businesses.” — RenoEasy Marketing Edge.