How to Create Your First Email Campaign in Brevo (Step-by-Step Tutorial)
Creating your first email campaign in Brevo is one of the most exciting steps in your digital marketing journey. Brevo’s interface is designed to make email creation easy, professional, and effective — whether you’re a small business owner, digital marketer, or agency.
Published by RenoEasy Marketing Edge
Introduction
In this tutorial, we’ll guide you through every step — from planning your campaign to sending it successfully. If you prefer learning visually, here are two helpful videos:
🎬 Tutorial Video #1: How to Create a Brevo Account
▶ Watch on YouTube🎬 Tutorial Video #2: How to Create Account on Brevo Email Marketing Platform (Easily)
▶ Watch on YouTube1. Understanding What an Email Campaign Is
An email campaign in Brevo is a structured message sent to a targeted list of contacts. It could be a newsletter, product announcement, promotion, or automated follow-up. Brevo allows you to design visually stunning emails, personalize content with user data, track open and click rates in real time, and automate delivery using smart scheduling and segmentation.
“An email campaign isn’t about sending — it’s about connecting with purpose.” — RenoEasy Marketing Edge
2. Step-by-Step: Creating Your First Campaign
Step 1: Log in and Navigate to Campaigns
Go to your Brevo Dashboard. From the left menu, click Campaigns → Email → Create an Email Campaign.
Step 2: Name Your Campaign
Give your campaign a recognizable name — for example: “March Newsletter,” “Product Launch Offer,” or “RenoEasy Updates #1.” This name is for internal tracking and won’t appear to subscribers.
Step 3: Choose Your Recipients
You’ll now select your contact list or segment. Go to Recipients and choose one or more lists. You can also create a segment based on location, engagement history, signup date, or custom attributes (e.g., “Interested in Marketing Automation”).
Always segment your audience — it increases open rates by 30% and reduces unsubscribes.
3. Set Your Email Subject Line
A strong subject line determines whether your email gets opened. Keep it short (under 60 characters), personalize it (e.g., “Hey {{ contact.FIRSTNAME }}, check this out!”), avoid spammy words, and add emoji carefully to boost engagement. Example subject: “Your Marketing Checklist Is Ready 🚀”.
“A great subject line is a handshake — make it warm and human.” — RenoEasy Marketing Edge
4. Design Your Email
Brevo offers three design modes: Drag & Drop Editor (recommended), Rich Text Editor, and Custom HTML. Using the Drag & Drop Editor, choose a pre-built template and customize it by adding images, text, buttons, and dividers. Change colors and fonts to match your brand and add personalization fields. Keep your main content above the fold and use one clear Call to Action (CTA).
5. Add Personalization and Dynamic Content
Brevo allows inserting dynamic blocks and personalization tags, making every email unique. For example: "Hi {{ contact.FIRSTNAME }}, We noticed you checked out {{ contact.LAST_PRODUCT_VIEWED }} — here’s a special offer just for you!". Personalized emails convert 6x better than generic broadcasts.
6. Preview and Test
Before sending, always test. Click Preview to see how it looks on desktop and mobile, send a test email to yourself, and review link accuracy, grammar, and design. Brevo automatically analyzes your message to ensure it won’t trigger spam filters.
7. Choose a Sending Schedule
You can send immediately, schedule at a specific date/time, or use Send Time Optimization (STO), where Brevo’s AI sends emails when each contact is most likely to open. Schedule campaigns Tuesday to Thursday mornings for best engagement.
8. Track Your Campaign Results
After sending, go to Reports → Campaigns → Overview to see open rate, click-through rate, bounce & unsubscribe rate, and heatmaps. Use this data to improve your next campaign.
9. Troubleshooting Common Issues
| Issue | Fix |
|---|---|
| Email not delivered | Check domain verification and sender score |
| Images not loading | Use image links instead of attachments |
| High unsubscribe rate | Refine your targeting and content tone |
| Low open rate | Test new subject lines + optimize timing |
Don’t resend the same campaign — instead, create a “Re-Engage” variant for non-openers.
10. Recommended Tools & References
- Brevo Email Campaign Help Guide
- HubSpot: Best Practices for Email Marketing
- Mail-Tester: Deliverability Checker
11. RenoEasy Verdict
| Factor | Rating | Comment |
|---|---|---|
| Editor Usability | ⭐⭐⭐⭐⭐ | Smooth and beginner-friendly |
| Personalization Options | ⭐⭐⭐⭐ | Easy to use |
| Reporting Accuracy | ⭐⭐⭐⭐⭐ | Real-time and detailed |
| Deliverability | ⭐⭐⭐⭐ | Excellent for verified domains |
| Overall | 4.8 / 5 | The perfect tool for businesses starting email marketing |
“Brevo’s email builder turns marketing ideas into professional campaigns in minutes.” — RenoEasy Marketing Edge
Conclusion
Creating your first campaign in Brevo is not just easy — it’s enjoyable. The platform combines simplicity with power, letting you design, schedule, and analyze campaigns like a pro. Once your first campaign is live, explore A/B testing, automation, and segmentation — these are your next steps toward mastering Brevo.
“Every great marketing journey starts with a single send.” — RenoEasy Marketing Edge.