How to Create and Set Up Your Brevo Account (Complete Beginner Tutorial)

Getting your Brevo account set up properly is the foundational step to launching professional email & marketing automation campaigns. Doing it right from the start ensures better deliverability, cleaner data, and optimized workflows as you scale your marketing.

Published by RenoEasy Marketing Edge

Introduction

In this guide you’ll learn how to:

• Create your Brevo account.
• Verify your sender domain.
• Set up your sender identity and security.
• Explore the dashboard and optimize essential settings.

For visual learners, here are two excellent tutorial videos:

1. Why Brevo?

Brevo is a powerful marketing platform offering email, SMS, WhatsApp, and CRM features — all under one roof. Its capabilities make it ideal for businesses that plan to grow and automate their marketing.

From unlimited contacts to multi-channel automation, choosing Brevo means choosing a tool built for long-term performance.

“Brevo is one of the few tools that grows with you — from a small business to a fully automated enterprise.”

2. Step-by-Step Account Creation

Step 1: Visit the Official Website

Head to Brevo.com and click “Sign Up Free”.

Step 2: Enter Basic Info

Provide your email, business name, and create a password. Confirm your email via the link sent by Brevo.

Step 3: Complete Profile Setup

Choose your business size, industry, and intended usage (email marketing, SMS, automation). These details help tailor your experience.

3. Domain Verification (Improves Deliverability)

Access Domain Settings

Navigate: Dashboard → Senders & IPs → Domains → Add Domain.

Add Domain Details

Enter your domain, then Brevo generates SPF, DKIM, and DMARC records.

Update DNS Records

Login to your DNS provider and add these records. Once done, Brevo will show “Verified”.

Pro Tip: A verified domain significantly improves your email delivery rates and branding (no “via brevo.com”).

4. Set Up Your Sender Identity

Go to: Senders & IPs → Senders → Add New Sender.

Enter:

• Sender Name (e.g., “RenoEasy Marketing Edge”)
• Email Address (e.g., marketing@yourdomain.com)

Confirm via the verification email sent by Brevo.

Tip: Avoid generic “noreply@” senders — personalization helps engagement.

5. Enable Two-Factor Authentication (2FA)

Security is key. Navigate to: My Account → Security → Two-Factor Authentication. Enable for stronger protection, especially if multiple team members access the account.

6. Explore the Dashboard

Key sections:

• Campaigns: Email & SMS sends.
• Contacts: Manage lists, segments, and tags.
• Automation: Create workflows.
• CRM: Track deals and pipelines.
• Reports: View analytics and performance metrics.

Spend a few minutes familiarizing yourself so you know where everything lives.

7. Optimize for Deliverability

Here’s what to focus on:

• Verify domain & sender identity.
• Begin sending gradually to warm up your reputation.
• Use clear, concise subject lines.
• Maintain clean lists (remove inactive subscribers).
• Avoid spammy terms and heavy imagery.

8. Free vs Paid Plans Overview

Advice: If you’re starting seriously, the Business plan offers the best balance of features and cost.

9. Common Setup Problems & Solutions

10. References & Further Reading

• Brevo Help Center: Getting Started
• Mail-Tester: Deliverability Explained

“Good setup means fewer problems later.” — RenoEasy Marketing Edge.